What Are Bulk Supplements?

The supplement industry is growing quickly, having made close to $40 billion dollars in sales this past year; any savvy and innovative online seller should consider the use of market-validated bulk supplements — a legal protocol that allows a product to be sold and re-branded under another company’s brand. At Private Label Express, we keep the highest quality in mind when manufacturing supplements with proven market resiliency. We make it so that retailers have the chance to sell our products under their own brand.

The market has shown the highest overall demand for daily supplements as of late, due to the influx of health and wellness-conscious consumers. Turmeric, Vitamin D, Multi-Vitamins, and so on, are some of the industry’s long-standing, profitable supplements — all of which we manufacture and sell in bulk (so online merchants can resell under their brand). Bulk supplements give industrious eCommerce retailers the chance to test the viability of a product before considering diving into the idea of creating, and later selling, their own custom formulations—otherwise known as, private labeling. Every industry has its staple(s), and supplements are no stranger to this. There’s a high demand for certain nutraceuticals that, thankfully, don’t require sellers to “reinvent the wheel”.

How are Bulk Private Label Supplements Different From White Label Supplements?

The main difference between bulk supplements and private labeled products is that private label brands are made exclusively for a particular brand; whereas bulk supplements are pre-made, pre-packaged stock products.

Bulk supplements also tend to have lower order minimums, higher profit margins, and quicker turnaround times, simply due to the fact that they’re already pre-made and ready to be shipped.

At Private Label Express, we offer both—custom and bulk supplements. The best way to decide which one would be the best fit for you is by understanding exactly how each one works.

How Bulk Supplements Work?

Here’s how we determine which bulk supplements to manufacture for eager and determined merchants: we comprehensively study consumers’ shopping trends and market demands to uncover products with tried and true market viability and resiliency. A good example of this would be BHB Keto supplements; due to the massive surge in interest surrounding the keto diet, supplements that cater to this lifestyle have seen a rise in popularity—both on search engines as well as online marketplaces. In anticipation of this demand, we will see to it that our clientele has a viable bulk product that will allow them to aggressively enter that lucrative market without needing to create a custom formulation from scratch.

Though the idea of selling a popular and trending nutraceutical is exciting, it’s considered a best practice to observe and identify your demographic’s wants and needs. For instance, if your customer base is primarily made up of people in their 60’s, introducing a line of pre-natal care wouldn’t be the smartest option. We always recommend introducing a product that compliments your already-existing lineup. By having a solid launch strategy and brand positioning, your bulk supplements are ready to be sold.

How to Choose a Bulk Supplement Company

Your manufacturing partner should have strong communication, experience, ethical standards, and be driven by quality. Not only that, but consistency is an underrated skill set that really sets you apart from your competition, and having a supplier that’s consistently transparent with their delivery makes all the difference.

Picking the right company should be as careful and planned as deciding on your brand logo, positioning, and strategy—it goes hand in hand with the success of your company. Why is this so important? Because the company that manufactures your supplements is directly linked to the quality and dependability of your products; which is why entering the right partnership is of vital importance.

Choose to work with the company that truly sees you as a business partner. Private Label Express believes in not only helping the best eCommerce merchants in the industry to continue to expand their product selection, but we also believe in helping support the up-and-coming brands with our knowledge, experience, and quality of service.