Thinking About Selling Alpha-Lipoic Acid Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling Alpha-Lipoic Acid supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Alpha-Lipoic Acid Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that alpha-lipoic acid supplements could offer your brand and yourself!
Search Engine Popularity
In the last 12-month period ending in August 2020, the term alpha-lipoic acid (ALA) received search engine traffic at an average of 50,000 monthly searches. Some months, however, that number reached as high as 70,000 searches.
Although this supplement’s popularity is not on par with giants like turmeric, search data between 2015 and 2020 indicates a stable market for those looking to meet the demands of ALA consumers.
When looking at the popularity of search terms relating to ALA, the term “alpha-lipoic acid health benefits” rose by 120% and the term “alpha-lipoic capsules” rose by 150% during a 12 month period ending September 2020. This rise in popularity of related search phrases suggests an increase in interest in the supplement which means a higher potential for more customers.
Consistent search volume and market stability over time are both encouraging indicators when looking to offer an alpha-lipoic acid health supplement in today’s market.
Sales statistics surrounding alpha-lipoic acid are quite promising for prospective suppliers of this popular supplement. According to market research, in 2019, the global market size for ALA supplements was around $97.5 million. The data also predicts that the worldwide market will be worth as much as $141.4 million by 2026. With those numbers in consideration, it would place the current alpha-lipoic acid market at a projected Compound Annual Growth Rate of 6.39% between 2019-2024
Additionally, statistics from e-commerce marketplaces such as Amazon indicate a healthy global market for ALA supplements with substantial room for new providers to enter the market and potentially find stability. When looking at the statistics one consistent data marker among all top sellers on these platforms, most suppliers are seeing several hundred to thousands of units sold each month, despite having fewer than 600 reviews.
Why Do Consumers Buy Alpha-Lipoic Acid?
Alpha-lipoic acid is produced naturally by the body; however, many people also choose to consume ALA supplements for various reasons.
In 2019 the journal of Biomolecules published a review of various randomized, double-blind, placebo-controlled, multicenter, two-arm, and parallel-group trials which concluded that ALA could help support weight loss and energy production at the cellular level.
Research studies have also shown that ALA offers significant antioxidant properties. Seeing how the body only produces a minimal amount of this compound, many find it beneficial to supplement alpha-lipoic acid by adding supplements to their diet.
Research suggests that these supplements offer up to 1,000 times more ALA than regular alpha-lipoic acid food sources such as red meat, yeast, broccoli, spinach, yams, brussel sprouts, beets, and tomatoes, to name a few.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key
Key Factors Affecting Alpha-Lipoic Acid Potency
Unlike other antioxidants that are either water-soluble or fat-soluble, alpha-lipoic acid is both water and fat-soluble. This allows the compound to be easily absorbed into the body when taken as a supplement. Furthermore, it has been scientifically shown that some foods can lower the bioavailability of this supplement. For this reason, it is highly recommended that they are ingested on an empty stomach to ensure that the body absorbs as much of the compound as possible.
Are Alpha-Lipoic Acid Supplements Right For Your Brand?
Private Label Express offers a wide selection of stock alpha-lipoic acid solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it. We offer many other Private Label Supplements besides alpha-lipoic acid, Contact us and we can tell you more.
We have many additional supplement options that you might want to look at as well: Private Label Vitamin C, Private Label Vitamin D, Private Label Zinc, and Private Label Multivitamins.
We offer many other private label supplements. Contact us and we can tell you more.
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