Thinking About Selling BCAA?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling BCAA supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At BCAA Market Indicators…
Prior to starting a business or adding a new product to your brand, it is crucial to scrutinize a product’s market advantages and challenges. For dietary supplements, some of the best market indicators include historical search engine and sales data. This information can help determine the potential opportunity that BCAA can provide you and your brand.
Search Engine Popularity
Search engine indicators show that Branched-chain amino acids, otherwise known as BCAA’s, have maintained a consistent flow of interest throughout 12-month period ending in January 2021. This increase has translated to an average of hundreds of thousands of monthly searches for related terms in the U.S. according to Google search data.
During this same period, certain related terms tightly coupled with BCAA have experienced a rise in popularity. In particular, phrases like “best pre-workout” and “BCAA vs. protein” rose by 250% and 120%, respectively. These trends provide an insight into the target population that may benefit from this product. A point on which we will elaborate later in the article.
When examining some of the higher volume, non-branded terms relating to branch chain amino acids during this 12 month span, “bcaa for women” was searched two times more frequently than “best bcaa for men” and the remainder of the terms were firmly centered around dietary supplementation. “Energy”, “workout”, and “weight loss” were other higher volume, related terms used when searching “BCAA”.
Industry projections reveal that the global branched-chain amino acid market will increase at a respectable CAGR of 3.8% between 2021 and 2026. By the end of this period, the market is expected to be valued at $302.9 million.
At the vendor level, e-commerce marketplace analysis indicates that the majority of the top brands on platforms like Amazon and Walmart.com supply tens of thousands of units to consumers every month. The total sales volume appears to be distributed surprisingly evenly across the top ten sellers, with many in the top 20 to 30 still moving considerable volume into mid-to-high thousands. This product and products featuring BCAA as one of their ingredients have shown the ability to support a thriving marketplace where you don’t have to be one of the top ten to profit big.
Why Do Consumers Buy BCAA?
Branched-chain amino acids are often sought after by bodybuilders and other athletes due to their clinical study-implied effects on the body’s muscle tissue.
One study measured the muscle protein synthesis in subjects who consumed the amino acids after their resistance workout. Researchers found that those who consumed BCAAs experienced a 22% greater increase in muscle protein synthesis when compared to those in the placebo group.
Other studies indicate a connection between BCAA supplements and the prevention of muscle breakdown in the body. A finding that experts say could be potentially beneficial to elderly populations and those living with emaciating health problems as it could help improve their quality of life.
Finally, some studies also link the amino acids with helping decrease post-workout muscle soreness and exercise-induced fatigue.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting BCAA Potency/Bioavailability
Twenty amino acids make up the building blocks for protein, and branched-chain amino acids are three of them; leucine, isoleucine, and valine amino acids. Since BCAA’s are not produced naturally in the body, they must be sourced and consumed. Thankfully, branched-chain amino acids are highly bioavailable, as they enter the bloodstream rapidly and become quickly absorbed by the active tissue in the body.
Is BCAA Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides BCAA, contact one of our experienced team members today for an in-depth, customized consultation.
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