Thinking About Selling Berberine Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling berberine supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Berberine Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that berberine supplements could offer your brand.
Search Engine Popularity
In the 12 months ending in October of 2020, the term berberine, and other closely related terms, received an average of 50,000 unbranded monthly searches within the United States alone according to Google. Furthermore, between June 28th, 2020 and August 8th, 2020 there was a significant 59% spike in search engine popularity for related keyword terms-marking a new 5-year peak.
Prior to this spike, search engine statistics had remained stable from October 1st, 2015 until November 2020, with steady and consistent year-over-year growth. Effectively doubling average search interest during this span. When looking at the popularity of search terms relating to berberine, “berberine for weight loss,” “berberine and weight loss,” and “berberine blood sugar” were among some of the most popular related search terms. These terms have increased in search frequency by 130%, 100%, and 60% respectively over the same timespan. Stability and consistent growth over time are highly encouraging aspects when looking to offer a berberine supplement in the market today.
The sales data surrounding berberine suggests a substantial opportunity for anyone looking to become a supplier of berberine supplements.
According to market research, the market size for berberine supplements worldwide in 2019 was estimated to be around 685 million USD. The research suggests that the global market will increase to be worth an estimated 1.2 billion USD by 2027. Considering those numbers, it would place the projected Compound Annual Growth Rate or CAGR for the berberine market at 9.2% between 2020 and 2027.
Statistics from e-commerce marketplaces such as Amazon indicate a stable and very competitive worldwide market for berberine supplements. When considering the data surrounding berberine supplements, it is easy to see how there is substantial opportunity for new suppliers with the right strategic approach to enter the market.
Why Do Consumers Buy Berberine?
Berberine is found naturally within the roots, bark, and stems of various plants including, the European barberry tree, goldenseal, Oregon grape, tree turmeric, and goldthread.
According to a number of research studies, berberine may help support cardiovascular health. Various randomized controlled trials and animal studies have supported the claim that berberine may decrease LDL cholesterol levels and can potentially act as a calcium channel blocker which, in turn, may help reduce high blood pressure.
Furthermore, in a randomized controlled pilot study, findings show that participants who consumed berberine had a reduction in their blood sugar and insulin levels similar to metformin, a widely prescribed diabetes medication.
Other studies suggest that berberine could also potentially support weight loss, help mitigate symptoms of depression, and more.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Berberine Potency
When investigating the bioavailability of berberine, TPGS, a synthesized form of the lipid-soluble antioxidant found in vitamin E, is often studied. This antioxidant has been found to increase the bioavailability of berberine and other compounds by inhibiting the P-glycoprotein which is responsible for the rate of accumulation of compounds in multi-drug resistant cells.
Berberine has a half-life that only lasts a few hours. For this reason, to achieve stable absorption levels, it is recommended to consume between 900 and 1500mg of berberine daily but as always you should consult your personal physician before significantly altering your diet. This is typically broken into 500mg doses, three times daily. For this reason, the most common dosage available on berberine supplements is 500mg.
Are Berberine Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides berberine, contact one of our experienced team members today for an in-depth, customized consultation.
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