Thinking About Selling Biotin Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling biotin supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Biotin Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that biotin supplements could offer your brand.
Search Engine Popularity
Within the five years between 2015 to 2020, the search engine popularity for biotin has remained consistently high and stable according to Google. Always maintaining a range close to its all-time highest ranking.
When examining the 12 months ending in Oct 2020 – the average unbranded U.S. search volume for the term “biotin” has fluctuated between a quarter million to half a million unbranded searches per month.
During this time, the most popular search key terms relating to biotin are pretty evenly centered around the effects and benefits of biotin supplementation. One of the most searched related key phrases includes “biotin for hair loss”, a topic that has increased in popularity by 190% in the last 12-months. Therefore, if this is a function that your MVP customer desires, it would be a good idea to keep this key supplement solution in mind.
Another popular related topic is “how much biotin I can take a day” which has increased by 250%. This particular rise in popularity could indicate that more people want to consume the product and that those already consuming it may be looking to increase their daily intake. Coenzyme is a highly popular related search term as well, but more on that later in the article.
Luckily for brand owners looking to offer this product, when compared to many other supplements, bidding on these and other biotin-related terms, can relatively inexpensive (at the time of this writing).
According to our market research, the global biotin market will increase at a fairly rapid but steady rate between 2020-2026. At the end of this period, the global biotin market size is projected to reach over a billion dollars from $369.2 million in 2020. This would be a compound annual growth rate of 18.2%.
The supplements increasing market can be seen among the top-selling supplement sellers on sites like Amazon, many of whom are selling tens of thousands of units every month.
Of course, it is important to note that many of these top sellers have tens of thousands of customer reviews on average. Therefore, it may be difficult to position yourself among the top 10 brands because of the high number of reviews. Garnering your own, grassroots brand following will be key to your success – delivering a superior, tailored customer experience will go long way to cementing your place among those consistently moving a respectable volume of units per month.
Why Do Consumers Buy Biotin?
Naturally, biotin is a coenzyme needed to help metabolize fats, carbohydrates, and protein.
According to a phase III, double-blind study, biotin may also support the nervous system by aiding in neuron transmission and helping to convert food into energy. Biotin’s effect on the nervous system has been studied for many years, and many studies have suggested that a healthy nervous system may help relax stressed muscles and support the health of a person’s hair, skin, and nails.
Typically, people consume these helpful enzymes from dietary sources that include red meat, eggs, seeds, and nuts. However, consumers purchase the supplements in hopes of supplementing their chances of having a healthier nervous system.
Another group of consumers who buy the supplement is expecting mothers. Although biotin deficiency is rare in most of the population, low levels have been reported in pregnant women. In fact, at least 50% of expecting mothers in the United States have at least a slight deficit. However, high doses of biotin can be dangerous to the fetus, and therefore it is recommended to consult a doctor prior to consuming the supplement.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Biotin Potency
The supplement is water-soluble and absorbs well into the body without any help from other components. However, biotin is often paired with zinc and vitamin C because both supplements have been linked to helping rid the body of free radicals – which can also help support the nervous system.
The supplement is often sold in high dosage amounts of around 10,000mg. But since it is water-soluble the body is supposed to take what it needs and flush the rest. Therefore it is not necessary to sell 10,000mg bottles to have an effective product in your hands.
Are Biotin Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides biotin, contact one of our experienced team members today for an in-depth, customized consultation.
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