Thinking About Selling Private Label Collagen?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling collagen supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At Collagen Market Indicators…
Prior to starting a business or adding a new product to your brand, it is crucial to scrutinize a product’s market advantages and challenges. For dietary supplements, some of the best market indicators include historical search engine and sales data. This information can help determine the potential opportunity that collagen can provide you and your brand.
Search Engine Popularity
The search popularity of the term collagen continues to offer stability and consistency. This can be seen in the five years ending January 2021, when the search term “collagen” increased in popularity by 75%.
Additionally, during the 12 months ending at the same time, the popularity of this search term saw an increase of 24% – currently averaging hundreds of thousands of searches each month globally.
Within the same 12 month period, key related search terms also increased in popularity, with the phrases “best collagen supplements for women” and “collagen for men” increasing by 700% and 70%, respectively. This finding helps show how collagen supplements are picking up significant interest from both genders at an impressive pace.
Furthermore, related search terms “collagen supplements for hair,” “does collagen make you gain weight,” and “collagen vitamins” also rose in popularity by 120%, 350%, and 70%, each, during the same 12-month period. We will elaborate further about these findings later in the copy.
Competition may be stiff when trying to rank for a massively popular search term like “collagen” so you will want to make sure you are producing high quality, informative copy to help with you organic reach.
Consistent search volume and market stability over time are both encouraging indicators when looking to offer a collagen supplement in today’s market.
Sales data on collagen suggests a massive but challenging opportunity for those looking to meet the demands of this popular supplement. According to market research, the global collagen market is expected to grow at a CAGR of 6.4% between 2020 and 2027. The market is projected to be worth $7.3 billion by the end of the projected period. This growth is mainly driven by industries such as cosmetics, healthcare, food, and beverage, among others that utilize collagen in a wide variety of consumer products.
While the top ten collagen brands sell thousands of products each month on platforms like Amazon, they are backed by thousands of reviews. This may make it trying for new entrants to join top sellers without an effective marketing strategy and a specific approach to address your MVP customer’s specific needs.
Why Do Consumers Buy Collagen?
Collagen is found in our muscles, bones, skin, and tendons and is one of the most abundant proteins in the human anatomy.
However, exposure to UV light, smoking, and the natural aging process have all been attributed to decreasing collagen levels in the body. That is why many consumers look to collagen supplements to help them maintain collagen levels.
Examining some the studies conducted for collagen supplements in general will help shed some additional light on why consumers are drawn to this type of supplement.
In a 2017 open-label, single-center trial, 12% of participants taking the supplement experienced a significant increase in nail growth rate, while 64% experienced a clinical improvement in the brittleness of their nails.
Additionally, research suggests that collagen supplements may improve skin elasticity and decrease skin dryness when taken regularly.
Other studies also indicate that collagen may reduce joint pain, as seen in a 24-week, randomized, placebo-controlled, double-blind study in which 147 athletes were given either the supplement or a placebo.
Finally, in another study, it was found that when taking 15 grams of collagen daily in conjunction with a 12-week exercise program, participants gained significantly more muscle mass and strength than those who were not taking the supplement.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Collagen Potency/Bioavailability
Within our bodies, collagen is produced from amino acids. To be sufficiently bioavailable, as a supplement, it must first be broken down into amino acids or smaller peptides as collagen cannot absorb in its natural form. Most collagen supplements are broken down into 2 or 3 amino acids to increase their ability to be absorbed into the gastrointestinal tract.
Is Collagen Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides collagen, contact one of our experienced team members today for an in-depth, customized consultation.
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