Thinking About Selling Elderberry Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling black elderberry supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look at Elderberry Market Indicators

As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity elderberry supplements represent for you and your brand.

Search Engine Popularity

By looking at keyword performance for the search term “elderberry” over a five year span of time, between 2015 and 2020, we see some very intriguing results.

Over this period of time beginning in March, there was a very gradual, minimal increase in search engine activity until December 2017. At that point the buzz surrounding elderberry products for health and wellness surged by nine times the normal volume and then returned back to previous average levels by around March 2018, giving it a few months of major exposure and interest.

After this, elderberry started a more gradual but significant climb back into the public eye between July 2018 and late February 2019 before once again cycling back to its original pre-surge levels of interest – the new height of interest during that period reached about half of the volume of the December 2017 surge. In short, elderberry has experienced two significant surges in public interest in the time span covered so far before returning to more modest levels of activity.

So how does the public view elderberry supplementation for health & wellness these days? Well beginning in late August 2019, there has been a new and significant surge of interest – elderberry has returned to the forefront of public attention. This new sustained climb has picked up massive steam easily surpassing previous heights by 65% at the time of this writing. Elderberry supplements are currently one of the top searched supplements on the market today and it doesn’t appear to be slowing down for the foreseeable future. But how well are they selling?

Sales Performance

Just because a search term is popular, doesn’t necessarily mean that the public at large is buying it…

That is clearly not the case with elderberry supplements. After examining current and historical sales data, the market appears to be able to simultaneously sustain dozens of merchants, distributors, and sellers selling in excess of tens of thousands of units per month in the U.S. alone. Additionally, the even distribution of market share indicates that no single company is dominating the market and you don’t have to be one of the top ten to have a flourishing elderberry supplement product offering as part of your brand.

Few nutritional supplements offer the mass appeal and sales potential that private label elderberry capsules and gummies offer and now is the time to get started.

Why do Consumers Buy Elderberry Supplements?

Why do consumers buy elderberry supplements? Going back to examining what keyword phrases consumers are using will give us some key insights on why consumers are looking to buy this high demand dietary supplement.

A few of the more telling search terms include: elderberry for colds & elderberry for flu – periodically, the media will publicize the possible health benefits of elderberry supplements on these common ailments. Whether or not this is actually the case is best left to an in-depth examination of published clinical study results which we will not be touching on in this article.

Please be sure to reference the section “Nutraceutical vs. Pharmaceutical” below before drawing any conclusions on these or any other claims. The bottom line here is that there will likely be a surge in interest during flu season due to this correlation.

Additionally, elderberries are high in nutrients like vitamin c, dietary fibers, and antioxidants – all highly sought after by many consumers that regularly take nutritional supplements.

UPDATE:

At the time of the writing of this article, we are in the midst of the spread of the coronavirus. The current meteoric rise of this supplement has a lot to do with additional rising search terms like “coronavirus and elderberry”, as well as other closely associated terms along the same lines, due to its reputation as a potential immune system booster.

Nutraceutical vs. Pharmaceutical

When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.