Thinking About Selling Green Coffee Bean Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling green coffee bean supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look at Green Coffee Bean Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that this supplement could offer your brand and yourself!
Search Engine Popularity
Green coffee bean supplements came into the spotlight in the middle of January 2012 when endorsed as a “miracle” weight loss ingredient by the American physician and talk show host Dr. Mehmet Oz. This endorsement triggered a spike in search volumes for “green coffee beans” and other related terms. After this influencer-driven surge subsided in the months following January 2013, it began to return to its pre-Dr. Oz growth trajectory.
Recently, the popularity of the search term “green coffee beans” has increased by 23% over the last 12-months ending in January 2021, averaging tens of thousands of monthly global searches. During the same period, closely related search terms to green coffee beans such as “appetite suppressant” also rose in popularity by around 600%.
Green coffee was often searched in relation to garcinia, another Dr. Oz-endorsed “miracle” supplement and it has proven to turn up in results when the term “fat burner” is used.
The global market for coffee beans was valued at above 33.0 billion dollars in 2020 and is projected to rise at a 6.7% CAGR, reaching up to 42.47 billion dollars by 2025. A growing market is always an encouraging indicator when you are looking for product concept validation.
When it comes to sales performance, the top ten green coffee bean supplement vendors on e-commerce platforms, such as Amazon, you will notice that even though sales demand is not near the Dr. Oz-era levels, it is still proving to be a product that is in demand for the right customer-type and one of the easier products to rank for as a brand new dietary supplement seller.
Why Do Consumers Buy Green Coffee Beans?
While many consumers buy green coffee beans for weight loss purposes, the product may also improve blood pressure and promote brain health.
One meta-analysis revealed a substantial difference in the bodyweight of participants who consumed the ingredient. On average subjects that consumed green coffee bean extract lost 9.36 pounds more on average when compared to the placebo groups. The analysis concluded that this could be due to the ingredient’s rumored ability to increase metabolism while simultaneously limiting one’s appetite.
In a randomized and placebo-controlled clinical trial, researchers gauged the effectiveness of CGA on its potential blood pressure-lowering effect in patients who have mild hypertension issues. The 28 subjects received the treatment by consuming either CGA (140mg per day) or a placebo. The study found that participants who consumed the ingredient saw a significant decrease in their blood pressure.
Finally, during a 16-week experiment, 38 healthy subjects were administered daily placebo pills or 300mg of green coffee bean extract. At the end of the study, individuals in the GCB group showed better attention and memory when compared to the placebo group. They also showed higher levels of apolipoprotein A1 and transthyretin, proteins whose decline signal cognitive decline.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Green Coffee Bean Potency & Bioavailability – Chlorogenic Acid
Essentially, green coffee beans are just regular unroasted coffee beans. While raw, the ingredient offers a more significant amount of chlorogenic acid, which is said to be the source of the bean’s various potential health benefits. Green coffee bean supplements must contain 45% – 50% chlorogenic acid at the very least to increase the ingredient’s potency.
Are Green Coffee Bean Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides green coffee bean, contact one of our experienced team members today for an in-depth, customized consultation.
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