Thinking About Selling Gummy Supplements?
When researching new private label supplement options to add to your existing lineup, it can be a good idea to start with a supplement type that serves your MVP customer’s specific needs or desires.
With many options available in this annually growing dietary supplement industry, it is important to consider certain supplements to add to your current offerings. The research shared here about the gummy supplement market can help narrow your selection to the products that will entice your MVP customer, as well as help you get to market faster.
In this article, we will take a closer look at a few important factors that may help determine if gummy-form supplements are a good fit for your brand.
We will also help recommend a few of the top, market-tested gummy options that are either trending or have seen consistent growth in the industry.
Nutraceutical vs. Pharmaceutical
When evaluating how effective a supplement may be, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time when taken consistently.
Pharmaceuticals, on the other hand, tend to be synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
This important point is vital to the long-term success of your brand because when selecting new products, you want to make sure that you are properly managing your customers’ expectations. This management should be written within your marketing copy in a way that is one hundred percent compliant with current FDA and FTC regulations and guidelines.
A Closer Look At Gummy Market Indicators…
Let’s first take a deeper look at a few key data points that may help lead us towards the specific product solution that will serve our targeted function and ultimately, our MVP customer.
Search Engine Insights
An analysis of search engine popularity based on data from platforms like Google revealed a 90% increase in popularity for the search term “gummy supplements” over the last 5-year period ending in August 2021. Over 20% of the growth experienced took place in the final 12-months.
Related terms like “ashwagandha” and “apple cider vinegar” increased in popularity by 3,550% and 160%, respectively, during this time. These are both popular gummy supplement options that are explored later in the article.
When looking at sales-related search data from e-commerce sites like Amazon, the research shows that the term “gummies” sees tens of thousands of searches every month. While several searches for phrases that include word gummies (such as elderberry, zinc, and vitamin C gummies) average hundreds of thousands of high-intent searches monthly.
The growing popularity of gummy supplements is translating to hundreds of thousands of monthly sales for the top brands within this slice of the supplement market. Apple cider vinegar, elderberry, and multivitamin gummies are among the best products sold by these brands.
Market projections suggest that gummies will continue to be a popular choice over the next few years. In fact, by 2025, the global gummy vitamins market size is expected to just about double from $5.9 billion to $10.6 billion. The vitamin gummy and the immune support gummy segments are anticipated to secure the highest market shares.
The main driver of this rapid growth is attributed to the growing consumption of chewable supplements by both kids and adults. When looking at the population with the highest end-user rate at the end of the projected period, we see that the adult segment is expected to account for the largest share.
Market-Tested, Market-Proven Gummy Supplement Options
If you’re considering a gummy-based product to compliment your lineup, it is wise to question if gummy supplements actually work. To answer this, first, you need to remember that dietary supplements are not intended to treat, cure, or prevent any diseases but that they can be used to support health over time.
Next, it is crucial to acknowledge that diet choices are closely linked to the result of any supplement benefits. If someone consumes copious amounts of salty and high-fat foods, taking a supplement to help regulate their blood pressure will not outweigh the damaging effects of their poor dietary choices.
Quality and low concentration levels of the active ingredient in a supplement is another factor that can inhibit the effectiveness of your products. Therefore, failing to ensure that your products have the proper ingredients to help them work effectively will negatively affect your brand.
Finally, poor bioavailability is another complication. For example, those with faster metabolisms might flush out a supplement quicker than the body can absorb it. This point leads back to considering the quality of ingredients in the supplement to ensure the best bioavailability.
With that aside, some top-performing and highly popular supplement options include apple cider vinegar gummies and elderberry gummies.
While some stable and reliable supplement options include multivitamins, vitamin c, and biotin gummies – These products have proven themselves to keep consistent levels of popularity and sales over time.
For brands interested in adding complementary or niche products, BCAA gummies and CLA gummies are promising options.
Which Gummy Supplements Are Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to set you apart from the competition.
Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to sell when you receive it.
We offer many other private label supplements that help cater to a variety of desired health support functions, so be sure to contact one of our experienced team members today for an in-depth, customized consultation.
Vitamin C Business With Private Label Express
1.Download Our Catalog
2.Pick Your Product
Select your desired product and fill quantity
Contact our experienced account support specialists to get more information and valuable product insights
Provide your order details and delivery requirements
Make payment via bank wire or paypal
Provide your label design notes, preferences, and logo to our customer support team
7.Label Design Draft
Our complimentary design team will provide your new label draft for your approval
Your approved label will go through a final compliance review
Once approved, your labels are printed, applied, and shipped within only 2 to 3 weeks (*average time for stock items)
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