Thinking About Selling Hair, Skin, and Nails Gummies?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling hair, skin and nail gummy supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look at Hair, Skin, and Nails Gummies Indicators…
Since each supplement will have its own market advantages and challenges, it’s crucial to take the time to understand a few market indicators in more detail to determine what kind of opportunity Hair, Skin, and Nails Gummies supplements represent for you and your brand.
Search Engine Popularity
A proprietary, multi-ingredient formula can provide various benefits from a marketing standpoint. One such benefit is the high number of keywords sellers can leverage. In addition to function-related search terms, each ingredient provides an additional set of keywords that can be utilized in a brand’s marketing strategy.
Popularity By Function
As illustrated by its name, this blended formula can serve several functions tied to hair, skin, and nail health.
For instance, search engine popularity for phrases like “skin supplements” rose in popularity by 53% in the last 12-months, ending in January 2020. Additionally, terms like “hair supplements” also experienced a 66% increase during this period, while “hair and nail supplements” increased in popularity by 200%.
SEO analysis indicates that it is moderately tough to rank higher than current competitors on the first search results page for these and related terms. Additionally, bidding for some of these terms can be expensive. Therefore this information must be considered when planning your marketing strategy.
Popularity By Ingredient: Biotin, vitamin D, zinc, vitamin C, vitamin A, vitamin E, and vitamin B Complex (B6, folic acid, and B12) are the high-demand ingredients found in this formula.
Keyword analysis for “biotin” shows that search engine popularity has remained consistently high and stable over the five years ending in January 2021-Maintaining a range close to its all-time highest ranking for most of this time. Furthermore, when examining the last 12 months ending in January 2021, the average U.S. search volume for the term reaches hundreds of thousands of unbranded monthly searches.
During this same period, search engine popularity for vitamin D increased by 43%, and it’s expected to remain highly popular. Today, the keyword sees over 270,000 “high buying intent” searches every month on e-commerce platforms like Amazon.
Similarly, zinc also sees hundreds of thousands of monthly “high-intent” searches on these sites. This count is unsurprising given that search engine popularity for the ingredient increased by 37% in the last 12-month period ending in January 2021.
Finally, keywords like “vitamin C”, “vitamin B”, “vitamin E, and “vitamin A” remained stable over the last 5-year period. With vitamin C increasing by 78% during this time.
Sales data is another helpful indicator of a product’s potential benefits and challenges.
Market data reveals that the global beauty supplement market is slated to grow at a CAGR of 4.8% and will be valued at over $3,700 million by 2027. Hair enhancement supplements are expected to lead the growth.
Furthermore, e-commerce data shows that the top ten hair, skin, and nails supplement brands are averaging tens of thousands of sales a month. Many of them are doing so with fewer than 1,000 customer reviews. This data point shows a significant opportunity for new entrants interested in becoming atop brand within this market segment.
This feat can be facilitated by the distinguishing factor of offering a proprietary blend like Hair, Skin, and Nails Gummies. Of course, a well-planned marketing strategy is still crucial to a brand’s success even when providing a high-quality product like this one.
Why Do Consumers Buy Hair, Skin, and Nails Gummies?
Given its name, it is obvious why consumers are attracted to Hair, Skin, and Nails Gummies. However, it is imperative to understand how each ingredient plays into these functions.
Biotin, one of the main ingredients in the formula, has been continuously linked to healthy hair, skin, and nails. In fact, in a double-blind study, biotin showed that it could support a healthy nervous system by reducing stress, and a healthy nervous system correlates to better-looking hair, skin, and nails.
When it comes to supporting hair health, vitamin A, vitamin D, vitamin E, and zinc are essential. Research has linked vitamin A’s ability to regulate retinoic acid to a moisturized scalp, free from dandruff and irritation. Additionally, other studies have connected long-term vitamin D, vitamin E, and zinc deficiency with hair loss.
As mentioned, the ingredients found in this product have been studied concerning skin-health as well. Besides maintaining healthy hair, vitamin A is connected to the possible development and repair of skin cells. A chronic deficiency of the vitamin is also linked to dry skin. Furthermore, vitamin C studies have shown that the vitamin may strengthen the skin’s barrier and even shorten wound healing time.
Finally, correlations between vitamins B6, B9, B12, and healthy skin have also been found. Research has linked vitamin B6 and B12 to lower stress and inflammation in the body. Which, in turn, could increase cell regeneration and prevent dryness. Other studies have linked the use of vitamin B9 to firmer-looking skin and a possible reduction in signs of sun damage. research has also attributed the former benefit to zinc. In addition to its rumored ability to help reduce bacterial acne.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Hair, Skin, and Nails Gummies Potency/Bioavailability
Before making a decision, factors affecting the potency and bioavailability of the most prevalent ingredients in this blend need consideration.
In the case of vitamin D, the primary forms of the supplement are ergocalciferol (vitamin D2) and cholecalciferol, better known as vitamin D3. However, clinical studies have concluded that vitamin D3 is 70% more effective than D2 at increasing the overall amount of vitamin D in the system. Additionally, biotin’s potency increases when paired with zinc and vitamin C because both supplements help rid the body of free radicals – which may support healthy hair, nails, and skin.
Typically, the supplement is sold in unnecessarily high dosages of around 10,000mg. Given its high absorption rate, the body takes what it needs(usually a smaller amount) and flushes out the rest. Therefore it is not necessary to sell 10,000mg bottles to have a potent product.
Finally, it is imperative to keep in mind that too much vitamin A can be harmful. Even a single dose of over 200,000 mcg can cause concerning effects.
Are Hair, Skin, and Nails Gummies Right For Your Brand?
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We offer many other private label supplements besides Hair, Skin, and Nails Gummies, contact one of our experienced team members today for an in-depth, customized consultation.
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