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Thinking About Selling Horny Goat Weed Supplements?

When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling horny goat weed supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Horny Goat Weed Market Indicators…

As with any other business venture, it is essential to invest some time researching each supplement’s unique market challenges and advantages. Some details to keep in mind include the ingredient’s historical search engine popularity and sales performance. This information will help you to determine the potential opportunity that our proprietary horny goat weed formula can provide you and your brand.

Search Engine Popularity

To industry champions like turmeric and vitamin D, horny goat weed doesn’t have impressively high numbers of search inquiries, however, the product has maintained a stable and gradual increase in its popularity over the last 5-year period concluding in December 2020. During this time, search volumes rose by 43%. This trend of stability and growth has continued in the 12-months ending in December 2020, when search engine popularity for the ingredient gradually rose by 33% and averages hundreds of thousands of monthly searches. The product’s established stability over time makes it a fascinating niche selection and a great complementary offering for your lineup if you feel this supplement’s function is in line with your MVP customer’s wants and needs.

Additionally, during this same 12-months time, our analysis found that closely intertwined phrases such as “testosterone” and “can women take horny goat weed?” have increased by 60% and 450%, respectively. Based on this information, we can deduce that both men and women are potentially advantageous groups to target when marketing this product.

Additional related terms during this period, included the names of different supplements that may have similar potential testosterone-related properties, one of which is “ashwagandha”, a product that has increased in popularity by 450% concerning “horny goat weed”. This boost in popularity can indicate a good opportunity for product stacking, where existing brands that already offer ashwagandha can provide additional value to their consumers by bundling it with horny goat weed or vice versa.

Other similar keywords closely related horny goat weed during these last 12-months are ginseng, which experienced an 80% rise in popularity, and black maca, which has increased by 70%. We will touch on these terms later in the article.

Overall, when compared to many other supplements aimed at similar functions, brand owners looking to offer this product will find that bidding on these and other horny goat weed-related terms, is relatively inexpensive. They will also find that SEO keyword analysis indicates that comparatively, it is easier to rank higher than current competitors on the first page of search results pertaining to this supplement than for others (at the time of the writing of this article).

Sales Performance

When compiling historical sales data for horny goat weed, our team found a growing market.

Data from e-commerce platforms like Amazon and Shopify show that the top ten sellers in the industry are moving thousands of units monthly. However, the same information shows that these horny goat weed brands have moved up in rankings in part due to collecting thousands of customer reviews. This quantity of customer reviews indicates that although new entrants can still carve out a position for themselves among the top echelon, doing so will take the right marketing approach, consistency, and time. If your brand can display a laser-like focus on addressing the needs, through your products, of a very specific MVP customer you will give yourself a solid foundation to build your reputation and customer loyalty.

Given that the sexual enhancement-related supplement market is speculated to grow at a CAGR of 10.6% and reach $324.4 million by 2025, it is projected that the horny goat weed will continue its upward trend. The most sizable opportunity for growth will be in the North American market.

Why Do Consumers Buy Horny Goat Weed?

The primary reason for the consumption of horny goat weed among the public is its rumored sexual health benefits. Studies have linked the plant to potentially increasing blood flow and sexual function for men. Since 12% of men under 60 and 52% of men 60 and older experience erectile dysfunction in the United States, the product’s functionality may be a valuable proposition for this demographic.

However, women also turn to the product in hopes of alleviating their own sexual health problems. Various research studies have found that women may experience an increase in their libido after consuming the supplement. Furthermore, other studies indicate a correlation between the decrease of PMS symptoms in menstruating women and the phytoestrogen chemicals found in the plant. In addition to a possible reduction in bone loss in postmenopausal women.

Still, despite some potentially promising studies, it is important to manage your customer’s expectations when it comes to expecting dramatic results from a nutraceutical.

Nutraceutical vs. Pharmaceutical

When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.

Key Factors Affecting Horny Goat Weed Potency/Bioavailability – Icariin

The potency and effect of horny goat weed extract can be affected by the amount of icariin found in each dose. For this reason, the component’s content and purity are measured and stratified by the industry. The standardized amount of icariin in a supplement is 10-60%, and it can go as high as 98% in some instances. The higher the percentage found within the extract, the more efficacious the product may be in providing the desired results.

However, the product should be consumed with care regardless of the content and purity of its icariin. This is because the compounds in horny goat weed can potentially become unsafe after prolonged use. But there is evidence that it can be used safely for up to 6 months or longer if it contains a lower dosage of icariin.

The potency of horny goat weed supplements may be enhanced by the addition of other ingredients. Two ingredients that may boost its functionality are ginseng and black maca. One study found that men treated with ginseng had a 60% improvement in erectile dysfunction symptoms compared to 30% improvement produced by medication. While another study saw that after consuming maca for four months, researchers detected an increase in the volume, count, and motility of sperm for men in the experiment.

Are Horny Goat Weed Supplements Right For Your Brand?

Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides horny goat weed, contact one of our experienced team members today for an in-depth, customized consultation.

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