Thinking About Selling Irish Sea Moss Supplements?
When it is time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers do not see a need for it, they will not buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling Irish sea moss supplements so that you are able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At Irish Sea Moss Market Indicators…
As a health supplement, Irish sea moss offers several benefits that can make it a good product opportunity for your brand. Here’s a more in-depth insight into Irish sea moss’s market indicators to determine its potential.
Search Engine Popularity
There has been an increasing trend in the popularity of “Irish sea moss” over the past five years, rising by 60% between November 2015 October 2020. Furthermore, during this period Pinterest’s 2020 Trends Report reveals the search volume data for the keyphrase “sea moss benefits” increased by 380% from 2018 to 2019.
When looking at the past 12-month period, trends in the United States show that Irish sea moss has experienced a somewhat steady upward trajectory, increasing in popularity by 60% between November 2019 and October 2020. Within this period there was also a 69% spike in the search term’s popularity between February 2020 and May 2020. This surge was likely due to the publication of a Yahoo News Article that touts that Irish sea moss provides benefits to one’s overall health and skin.
Additionally, the terms “Irish sea moss pills” and “Wildcrafted Irish sea moss”, has increased in popularity by 180% and 60%, respectively, in the last 12-month period ending in November 2020. The latter which we will expand on later in the article.
The surge in the popular trend over the five years indicates people’s growing interest, specifically looking to consume the product in the form of dietary supplements and the increased awareness about its potential benefits, though it may be more of a niche product. If this product appeals to your target, MVP customer – it could be a great addition to your product line up.
The market outlook for Irish sea moss indicates a higher demand for the supplement in the United States in the coming years. The growth in applications of nutritional and multifunctional marine plants are helping to drive this demand.
If we evaluate the sales performance of top Irish sea moss supplements, we can see that top sellers on e-commerce platforms like Amazon sell thousands of units per month. But does this also denote a positive indicator for new vendors? Although the majority of the sales belong to the top 5 sellers (at the time of this writing), there is still evidence of many other sellers moving more than a thousand bottles per month on average – some of them with a relatively lower amount of total reviews. This shows that there may be an interesting angle of entry for those new to the Irish sea moss supplements market. It also represents an interesting option for people looking to add the product to their existing brand portfolio.
To make it to the top 10, it is imperative to carry out thorough market research, proper positioning of the brand, and the right strategic approach to make a significant impact. The right strategies and planning go a long way for forward-thinking vendors who desire to be among the top Irish sea moss suppliers. Furthermore, from a production standpoint, it is also essential to collaborate with the right manufacturer as they can offer unique benefits and opportunities.
Why Do Consumers Buy Irish Sea Moss?
Irish sea moss contains minerals and vitamins like magnesium, folate, vitamin K, vitamin A, and omega-3 essential fatty acids that help with hydration and skin cell functioning. Furthermore, it is rich in nutrients, calcium, and iodine.
It also has 92 of the 102 minerals essential for optimal bodily function, including calcium, iodine, potassium, and sulfur. Additionally, it has a high concentration of iron – about 9 milligrams per 100 grams. So it’s no wonder that it is often touted as a superfood that can potentially help strengthen immunity while also possibly positively impacting skin health and digestion.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time.
Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Irish Sea Moss Potency
While there are various forms available, the source and quality of seaweed are vital when making the purchase decision for Irish sea moss.
Wildcrafted Irish sea moss grows naturally, without human intervention making it the most nutritious option when compared to the pool-grown Irish sea moss. Furthermore, wildcrafted Irish sea moss retains its original and natural color and is thinner and relatively less salty than the pool-grown version.
Moreover, the bioavailability of the iron found in the Irish sea moss can be more easily absorbed by the body when taken with Ascorbic Acid (Vitamin C) – so this product would be great to pair with your current Vitamin C supplement product.
Are Irish Sea Moss Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides Irish sea moss, contact one of our experienced team members today for an in-depth, customized consultation.
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