Thinking About Selling L-Carnitine?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling L-carnitine supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At L-Carnitine Market Indicators
As mentioned, all products have their potential market benefits and risks, and L-carnitine supplements are no different.
Let’s gauge the market potential of L-carnitine supplements through our analysis of various indicators and figure out what kind of opportunities it could present for your business.
Search Engine Popularity
Our search engine analysis revealed that “L-carnitine” has increased in popularity by an impressive 50% in the last 12-month period ending in June 2021. Terms related to the dietary supplementation of L-carnitine averages hundreds of thousands of searches every month in the United States alone.
Another interesting search statistic is that the search frequency for related terms has actually picked up momentum between November 2020 and June 2021, peaking at 75%.
During this period, the closely related phrase “L-carnitine weight loss” became a breakout term, hinting at why consumers will search for this supplement. The following search terms have also been also been been found to turn up “L-carnitine” as a result: “fat burner”, “essential amino acid”, “sports nutrition supplement”, and “amino acid supplements”.
The global L-carnitine market is expected to reach $219.2 million by 2025, as it grows at a CAGR of 4.56% during the period. The projected growth of this market is another encouraging indicator
Additionally, if we evaluate the sales performance of L-carnitine supplements, the top ten e-commerce sellers on a number of platforms including Amazon have shown a relatively even distribution of sales. This indicates that the market is not dominated by one or two large volume sellers, leaving the door open to attain respectable sales volume with the right, customer-centric approach.
L-carnitine supplement sales have seen a consistent and solid growth pattern, making it a great complementary product and an interesting niche selection for brands. It has continued to be a market-proven option for sports-minded consumers.
Why Do Consumers Buy L-Carnitine?
Many people primarily use L-carnitine supplements for weight loss because studies show that it may help speed up metabolism.
One study conducted on older adults and people with obesity found that subjects who consumed L-carnitine supplements lost an average of 2.9 pounds more than the placebo group. Although, it is important to note that the overall outcome of both animal and human studies seems to be mixed.
Furthermore, L-Carnitine may also help boost athletic performance and recovery because it may increase oxygen supply to body muscles, boost nitric oxide production and blood flow, reduce fatigue, and increase red blood cell production. Several studies state mild benefits that are associated with longer-term or larger dosages.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting L-Carnitine Potency and Bioavailability
The concentration of L-carnitine in dietary supplements is primarily inactive, and its bioavailability is 14% to 18% at best. However, bioavailability can be improved to 54% to 87% if consumed with a meal.
Is L-Carnitine Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides L-carnitine, contact one of our experienced team members today for an in-depth, customized consultation.
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