Thinking About Selling Moringa Oleifera Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling moringa oleifera supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Moringa Oleifera Market Indicators…
As with any other business venture, it is essential to invest some time researching each supplement’s unique market challenges and advantages. Some details to keep in mind include the ingredient’s historical search engine popularity and sales performance. This information will help you to determine the potential opportunity that moringa oleifera supplement can provide you and your brand.
Search Engine Popularity
Our examination of search engine data reveals that moringa oleifera has maintained a respectable level of popularity and robust stability in the last 5-years and has continued its consistency throughout the time of this writing in December 2020, averaging tens of thousands of unbranded searches every month.
Around January 2019, though, the keyword experienced a 61% spike before returning to previous levels of popularity. One possible reason for this sudden rise may be explained by the inclusion of moringa in several “superfood” lists found on popular websites during this time.
Looking at the 12-month period ending in December 2020, our analysis found that closely intertwined keyphrases like “moringa vitamin” and “moringa capsules” have increased in popularity by 150% and 70%, respectively. This surge could indicate a growing trend towards consuming this ingredient via dietary supplements rather than the previously popular moringa teas and powders.
Another popular keyword related to moringa during this period is “moringa detox”. This term has increased in popularity by 60%, and the rise may indicate that consumers are growing interested in using this supplement for reading their bodies of waste and extra weight. We will expand on these points later in this exploration.
Although the keywords’ popularity is comparably lower than that of big names like turmeric and vitamin D, it is still a popular supplement in many health-conscious niches, and sellers are leveraging this popularity effectively. Brand owners looking to offer this product will find that bidding on these and other related terms can be relatively inexpensive if done properly.
A supplement’s sales performance can depend on many factors including product demand, marketing approach, community management, and overall proper brand-building. Nonetheless, looking at the top ten sellers of moringa on prominent e-commerce platforms like Amazon can provide valuable insights.
When looking at the top ten brands for this supplement, we see that average monthly sales primarily belong to the top 3 sellers with the remaining sellers hovering around a more evenly divided sales volume at the time of this writing.
Despite the somewhat modest sales numbers when compared to those at the very top, the moringa product market is projected to grow at a compound annual growth rate of 8%, reaching over $8,400 million by 2027. This information, coupled with its stable popularity, makes it an interesting option for new brands and those seeking to add complementary products to their lineup – especially if this product solves a pain point for your brand’s particular MVP customer.
Why Do Consumers Buy Moringa Oleifera?
The expected expansion of the moringa market is primarily driven by growing health concerns. One such consumer worry surrounds obesity. Although no studies have researched moringa’s independent effect on weight loss, many have observed its functionality when combined with other ingredients. In one 16-week study, obese participants who took a supplement containing moringa lost 11.9 pounds, whereas the placebo group only lost 2 pounds.
Another reason why consumers buy moringa is to help detoxify their bodies and address other health concerns. Some consumers wish to rid their bodies of bad cholesterol, while others want to lower their blood sugar. In one study, 30 participants who took 1.5 teaspoons of moringa every day for three months saw a 13.5% decrease in their blood sugar levels. Another study found that consuming moringa may help decrease serum, liver, and kidney cholesterol levels by over 14%.
However, it is important to manage your customer’s expectations as to the functional effectiveness that can be expected when taking supplements as opposed to pharmaceuticals.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Moringa Oleifera Potency/Bioavailability – Polyphenol
Polyphenol, the antioxidant responsible for moringa’s touted health benefits, has been evaluated for its bioavailability by many research studies. One finding found in several publications shows that the antioxidant’s bioavailability may decrease with milk in the body. Because phenolic compounds such as polyphenol have a high affinity for caseins, they would rather attach themselves to the protein than be absorbed by the body.
Are Moringa Supplements Right For Your Brand?
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We offer many other private label supplements besides moringa, contact one of our experienced team members today for an in-depth, customized consultation.
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