Thinking About Selling Multivitamin Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling multivitamin supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Multivitamin Market Indicators…
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity multivitamin supplements represent for you and your brand.
Search Engine Popularity
Multivitamins are the most commonly used supplements in the world, as consumers rely on them to meet daily recommended nutrient and mineral goals as well as to improve their overall health and prevent disease. The market for multivitamins is massive; more than one-third of all Americans take them, and they account for ⅙ of all purchases of dietary supplements. Multivitamins are widely available and come in a variety of different forms; tablets, powders, or gummies, making them accessible to nearly every consumer.
Search engine queries for multivitamins have surged in the last twelve months, especially during the last weeks of July 2020. This data indicates that it is within 5% of its all-time high in popularity according to Google Search data.
55% of Americans believe that their multivitamins truly make a difference in their health. There is a huge opportunity to profit greatly on online marketplaces such as Amazon since 42% of consumers say that they shop for supplements online. On Amazon, for instance, the highest sellers are moving tens of thousands of units a month in the U.S. alone which is something that is not necessarily true for the vast majority of supplement products out there. Sales volume at these levels is an indication of the massive scale of public awareness it currently has to offer supplement brand-owners. This number is expected to continue to increase as search queries continue to trend towards its previous all-time highs.
Why Do Consumers Buy Multivitamins?
Countless Americans take multivitamins in an attempt to meet the recommended intake of vitamins and minerals each day. In addition to making sure that they’re hitting the optimal levels of nutrients, consumers are also looking to improve their overall health. 79% of consumers state that they take multivitamins to enhance their performance, and many often take them without a second thought, as they’re regarded as part of a healthy lifestyle and daily routine.
UPDATE: At the time of the writing of this article, we are in the midst of the coronavirus, COVID-19. During this time, numerous clinical trials involving the effects of certain vitamins, minerals, and herbal options in relation to the virus. For the general public, during this time of increased health awareness, taking a multivitamin regularly makes sense since it combines the benefits of many vitamins & nutrients all in one tablet.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Multivitamin Potency
As mentioned, multivitamins vary greatly in their vitamin and mineral content and quantities. However, there are seven key nutrients that consumers and doctors look for in choosing a multivitamin. These include Vitamin D, Magnesium, Zinc, Iron, Folate, and Vitamin B-12. These nutrients are regarded as essential for healthy functioning. However, for those with chronic conditions or are pregnant, nutritional needs will vary.
As always, please be sure to consult with your healthcare provider before introducing any new vitamin to your routine.
Are Multivitamin Supplements Right For Your Brand?
Private Label Express offers a wide selection of stock multivitamin solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application ensuring the product is fully branded and ready to go when you receive it.
We offer many other Private Label Supplements besides multivitamins, Contact us today to learn more.
Vitamin C Business With Private Label Express
1.Download Our Catalog
2.Pick Your Product
Select your desired product and fill quantity
Contact our experienced account support specialists to get more information and valuable product insights
Provide your order details and delivery requirements
Make payment via bank wire or paypal
Provide your label design notes, preferences, and logo to our customer support team
7.Label Design Draft
Our complimentary design team will provide your new label draft for your approval
Your approved label will go through a final compliance review
Once approved, your labels are printed, applied, and shipped within only 2 to 3 weeks (*average time for stock items)
Steps In The Private Label Process
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