Thinking About Selling Raspberry Ketone?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling raspberry ketone supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Raspberry Ketone Market Indicators…
Historical search and sales performance data can help illustrate a product’s market advantages and challenges. The same is true for dietary supplements. Therefore it is important to research this information before choosing an offering. The following information will help you to determine the potential opportunity that raspberry ketone can provide you and your brand.
Search Engine Popularity
In researching the historical data of raspberry ketone, our team uncovered that the number of search inquiries for the supplement has increased over time. In particular, the term “raspberry ketone” has risen in popularity by 49% in the 5-year period ending in January 2021. In the same timeframe, closely intertwined phrases such as “keto diet” and “keto pills” have also increased in popularity, seeing a rise of 2,800% and 4,000% respectively. We will touch on a possible reason behind this connection later in the article. Additionally, “raspberry ketone tablets” grew in popularity by 550%, during the same 5 year period. This possibly indicates that an increasing number of people have been looking to add ketones to their diets and choosing to do so through the use of supplements.
Recent data shows that in the last 12-months ending in January 2021 “raspberry ketone” continued to hold a steady interest amongst the public. During this period and at the time of this writing, the term receives tens of thousands of searches every month. Although search volume is not as impressive as very popular products like turmeric, it still appears to have a consistent interest.
According to market research, the raspberry ketone market is projected to grow at a CAGR of 6.7%, ultimately reaching a value of USD 697.52 million by the year 2025. Our analysis also indicates that the growth is expected to come from rising health consciousness and the multifunctionality of ketones. A proposition supported by several market watchers.
It is also important to note that the North American ketone market is expected to drive the majority of this growth. Therefore, an interesting approach would be for brands to focus their marketing efforts on this part of the globe.
Finally, data analysis from e-commerce platforms like Amazon reveals that the top ten raspberry ketone brands are moving thousands of units every month. Most of these sellers have accomplished this despite many having fewer than 1000 reviews each. This means that there is an interesting point of entry for those seeking to start a raspberry ketone supplement brand or for those who wish to add the supplement to their lineup. Of course, getting to the top will take the right strategy and the investment of adequate amounts of time and resources.
Why Do Consumers Buy Raspberry Ketone?
As previously stated many terms closely related to “raspberry ketone” include references to the Keto Diet. A high-fat, protein, and low-carbohydrate diet, which forces the body to burn fats rather than carbohydrates. This is a process is known as ketosis which may ultimately lead to weight loss.
Based on this information and several nutritional studies, it can be deduced that many consumers purchase raspberry ketone due to its rumored ability to mitigate the flu-like symptoms and depleted energy levels that people experience while their bodies go through ketosis.
Others who may not be taking part in the Keto Diet, still consume the supplement with a similar goal in mind, boosting fat-breakdown in their bodies. One test-study linked the supplement to this function when mice fat cells exposed to compound showed greater susceptibility to fat-burning. Other studies have also linked the compound to possibly helping regulate the metabolism and blood sugar levels. However, it is important to emphasize that these were test-tube animal studies and human studies are few and inconclusive as of the time of this article.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Raspberry Ketone Potency/Bioavailability
Raspberry ketone is a natural compound, known to give red raspberries their powerful aroma. However, it is important to understand that even though these supplements may contain the word “raspberry” in their title, the compound is usually not extracted from raspberries. Ketones that are derived from this berry are extraordinarily expensive and therefore they are synthetically manufactured. Thankfully, there is no evidence that a supplement containing a synthetic source of the product has lower bioavailability or potency. In fact, studies have concluded that overall raspberry ketone supplements are highly bioavailable.
Is Private Label Raspberry Ketone Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides raspberry ketone, contact one of our experienced team members today for an in-depth, customized consultation.
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