Thinking About Selling Saffron Extract Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling saffron extract supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At Saffron Extract Market Indicators…
As mentioned, before entering the dietary supplement industry or adding a new product to your existing brand, it is imperative to analyze various market indicators to ensure an educated choice. By analyzing search engine popularity trends and sales data over time, it becomes easier to parse out the potential opportunities and challenges a business may face. So, let’s dive in and discover if saffron supplements are a positive prospect for your brand.
Search Engine Popularity
The first market indicator to explore is search engine popularity. Our analysis indicates that in the last 5-year period ending in January 2021, saffron’s keyword popularity saw a steady rise. Ultimately, the search activity increased by 49% on engines like Google over this time.
This steady increase continued in the last 12-month period ending in January 2021, with the keyword surging further by 57%, averaging hundreds of thousands of inquiries monthly under the topic of “health” in the U.S. alone.
During this latest time frame, closely interlaced terms such as “saffron supplement benefits” and “saffron for macular degeneration” also increased by 140% and 300%, sequentially. This data point indicates that a growing number of people are looking to consume the ingredient in supplement form. As far as our muscular degeneration finding, we will elaborate later in this article.
Sales performance is the second market indicator. After analyzing e-commerce trends, we noticed that the top ten saffron supplement vendors on a top online marketplace distributes thousands of units monthly. Although many of them have cultivated thousands of customer reviews, some top sellers have fewer than 500 reviews. This indicator shows a possible opportunity for marketing-savvy entrants looking to reach these high ranks.
Given the current market projections for the ingredient, this may be a growing opportunity. According to a new report by Grand View Research Inc., the global saffron market is expected to reach over $1.6 billion by 2027, registering a revenue-based CARG of 7.3% over the forecasted period. Furthermore, over the past few years, health products like dietary supplements have accounted for over 20% of the market’s share, a trend that is anticipated to continue.
Although the average sales volume for this product is modest in comparison to more well-established supplements, combined this information indicates an intriguing opportunity for those whose VIP customers can benefit from the functions that saffron brings to the table.
Why Do Consumers Buy Saffron Extract?
Saffron is valued by consumers due to its impressive variety of carotenoids. These molecules act as antioxidants and may provide a variety of potential benefits. Therefore they are studied as potential antidepressants, anti-inflammatories, and substances that may support brain function as well as weight loss.
However, it should be noted that the results of different studies should be reviewed on a case-by-case basis. It also important to remember that dietary supplements are not intended to treat or cure any disease. With this in mind, let’s take a look at some of these findings.
Over the years, several double-blind tests have found that taking a daily dose of 30 mg of saffron could be just as effective as many conventional treatments for symptoms of depression.
Other findings showed that consuming the ingredient significantly reduced feelings of inflammation experienced by participants. This effect was attributed to saffron’s antioxidant properties. A similar inquiry tied the supplement’s antioxidant properties to reduced levels of inflammation and oxidative damage in subjects’ brains.
Additionally, an 8-week study found that participants experienced reduced appetite and significantly lower body mass index (BMI), waist circumference, and total fat mass after consuming saffron.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Saffron Extract Potency/Bioavailability – Crocins
Saffron is said to derive its health properties from its main carotenoids, crocins, and crocetin. However, in their natural state, these fat-soluble pigments have low stability, poor absorption, and low bioavailability. To increase the potency and bioavailability of saffron, manufacturers mix the ingredient with water to form an extract. Studies find that this process increases bioavailability by 50% to 70% after digestion.
Are Saffron Extract Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides saffron extract, contact one of our experienced team members today for an in-depth, customized consultation.
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