Savvy and innovative merchants looking to bring an exclusive and unique supplement combination to this ever-growing market should consider the use of private label supplements—which are manufactured by one company to be sold under another company’s brand. Essentially, what we do at Private Label Express is help determined business owners create custom formulations that complement their brand’s lineup.
With the influx of health and wellness-conscious consumers, the market has shown the highest overall demand for daily supplements such as Turmeric, Vitamin D, Multi-Vitamins, and so on. By selling private label supplements, industrious online retailers have the chance to reap some of the lucrative benefits that come with the supplement industry.
Private labeled supplements are a great choice for online retailers that want to create their own, distinctive formulation, instead of selling stock products–otherwise known as, white labeling. The main difference between white and private labeled products is that private label brands are made exclusively for a particular brand; whereas white-labeled supplements are pre-made, pre-packaged stock products.