When we examine the sales performance of turmeric supplements in the United States, we see that there are a few top sellers out there who are moving tens of thousands of units per month. This is a positive indicator for those at the very top but what does that look like for other sellers?
When you look at the remaining sales volume outside of the top few, it appears to be pretty evenly distributed across the top 10 of a few key eCommerce platforms. Some of the newer sellers on marketplaces like Amazon, Ebay, and Jet are showing promising sales volume in the thousands per month despite not yet having many reviews – so the opportunity to do well early is certainly there for those taking the right approach. Because the demand is so high, many merchants have jumped at the chance to score big by selling turmeric supplements, making it a highly competitive market. With the right tools, proper brand positioning, and deep market research, your business could make its way toward becoming a top turmeric seller over time. An additional x-factor to consider is that the right manufacturing partner can help provide a very unique advantage from a sales perspective.
Why Do Consumers Buy Turmeric?
When taken as a nutritional supplement, the many potential benefits of turmeric has a lot to do with the curcumin contained within – we will explore the details of turmeric’s key ingredient shortly. The general public interest in this product is primarily related to its potential anti-inflammatory and antioxidant related properties – it has also been sought after for its nootropic benefits as well.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Turmeric Potency – Curcumin & BioPerine…
The concentration of key, active ingredients in your turmeric supplement is a vital part of how potent your formulation will be – curcumin, the chemical that’s directly linked to the supplement’s health benefits, is a naturally occurring biologically active polyphenolic compound. It belongs to the curcuminoid family, and it’s acquired from the rhizomes of the turmeric herb. When looking at the chemical composition of the turmeric plant, we see that it’s made up of roughly 5% curcumin. Higher concentrations can are available but the higher the concentration, the higher the cost for the raw materials that compose your supplement – so it is important to find a balance that still allows you to sell your product at a market-viable price.
Because curcumin has poor bioavailability, a vital addition to your turmeric supplement will be a secondary ingredient that can help prevent this issue. To put it simply, piperine (Bioperine) is an active ingredient that’s found in black pepper; and like curcumin, it only makes up about 5% of the savory spice. What makes it so effective is its ability to inhibit the process of how the liver gets rid of foreign substances. How the liver does that is by making these substances water-soluble, which in turn makes it easier for us to excrete them. Though, due to the chemical composition of piperine, it helps make curcumin more bioavailable – allowing it to be easily absorbed rather than flushed out giving you a much more effective product.
Which Turmeric Supplement Is Right For You?
Private Label Express offers a wide selection of stock turmeric solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other Private Label Supplements besides Turmeric, Contact us and we can tell you more.
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Vitamin C Business With Private Label Express
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