Thinking About Selling Turmeric Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling turmeric supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Turmeric Market Indicators…

As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity turmeric supplements represent for you and your brand.

Search Engine Popularity

Within the last 5 years (2014 to 2019), the search engine popularity for “turmeric” as a search term has surged by as much as 62% both in the United States and worldwide. Like most nutritional supplements, there is a dramatic seasonal surge at the beginning of every year; no doubt due to the renewed commitment made by many with health-related New Year’s resolutions.

The most popular related queries are regarding the benefits of turmeric and its main active ingredient “curcumin” – this is a positive indicator of potential continued market growth as the public at large is seeking more information on its health benefits. Year over year, this product is showing continued upside as its search engine interest continues to consistently reach new heights with no discernable end in sight.

Sales Performance

When we examine the sales performance of turmeric supplements in the United States, we see that there are a few top sellers out there who are moving tens of thousands of units per month. This is a positive indicator for those at the very top but what does that look like for other sellers?

When you look at the remaining sales volume outside of the top few, it appears to be pretty evenly distributed across the top 10 of a few key eCommerce platforms. Some of the newer sellers on marketplaces like Amazon, Ebay, and Jet are showing promising sales volume in the thousands per month despite not yet having many reviews – so the opportunity to do well early is certainly there for those taking the right approach. Because the demand is so high, many merchants have jumped at the chance to score big by selling turmeric supplements, making it a highly competitive market. With the right tools, proper brand positioning, and deep market research, your business could make its way toward becoming a top turmeric seller over time. An additional x-factor to consider is that the right manufacturing partner can help provide a very unique advantage from a sales perspective.

Why Do Consumers Buy Turmeric?

When taken as a nutritional supplement, the many potential benefits of turmeric has a lot to do with the curcumin contained within – we will explore the details of turmeric’s key ingredient shortly. The general public interest in this product is primarily related to its potential anti-inflammatory and antioxidant related properties – it has also been sought after for its nootropic benefits as well.

Nutraceutical vs. Pharmaceutical

When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.

Key Factors Affecting Turmeric Potency – Curcumin & Piperine…

The concentration of key, active ingredients in your turmeric supplement is a vital part of how potent your formulation will be – curcumin, the chemical that’s directly linked to the supplement’s health benefits, is a naturally occurring biologically active polyphenolic compound. It belongs to the curcuminoid family, and it’s acquired from the rhizomes of the turmeric herb. When looking at the chemical composition of the turmeric plant, we see that it’s made up of roughly 5% curcumin. Higher concentrations can are available but the higher the concentration, the higher the cost for the raw materials that compose your supplement – so it is important to find a balance that still allows you to sell your product at a market-viable price.

Because curcumin has poor natural bioavailability, a vital addition to your turmeric supplement will be a secondary ingredient that can help prevent this issue. To put it simply, piperine is an active ingredient that’s found in black pepper; and like curcumin, it only makes up about 5% of the savory spice. What makes it so effective is its ability to inhibit the process of how the liver gets rid of foreign substances. How the liver does that is by making these substances water-soluble, which in turn makes it easier for us to excrete them. Though, due to the chemical composition of piperine, it helps make curcumin more bioavailable – allowing it to be easily absorbed rather than flushed out giving you a much more effective product.

Are Turmeric Supplements Right For Your Brand?

Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.

We offer many other private label supplements besides turmeric, contact one of our experienced team members today for an in-depth, customized consultation.

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