Thinking About Selling Advanced Zen-Rest-Defense Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling sleep and immunity supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look at Advanced Zen-Rest-Defense Market Indicators…
Since each supplement will have its own market advantages and challenges, it’s crucial to take the time to understand a few market indicators in more detail to determine what kind of opportunity Advanced Zen-Rest-Defense supplements represent for you and your brand.
Search Engine Popularity
Unlike many supplements on the market today, Advanced Zen-Rest-Defense’s proprietary formula offers a competitive marketing edge as you can advertise this product based on both its ingredients and functions.
Popularity By Function
In the 12 months ending in November 2020, the search engine popularity for closely related terms to this product, such as “immune support supplement” and “supplement for immune support” have each increased in popularity by 50%, respectively. During this same time frame, other terms related to the products’ “anxiety and stress relief” functions, rose in popularity by 60%. As well as related terms like “insomnia” which has increased by 54%. Together, these terms average hundreds of thousands to millions of search inquiries every month. The rise in these terms’ popularity is likely a direct relation to the impact of the novel coronavirus pandemic.
Although a supplement like this appears to be of high interest, we should note that keyword analysis indicates that it’s comparatively moderately laborious to rank higher than current competitors on the first search results pages for these individual functions. However, thanks to this unique blend’s ability to help address all these needs at once, the product has a clear advantage over competitors.
Finally, bidding for some of these search terms associated with Advanced Zen-Rest-Defense’s functionality can be relatively moderate to fairly expensive. Therefore, brand owners should keep this in mind, and if they choose to add this product to their lineup, they should prepare accordingly.
Popularity By Ingredient
When offering an immune support supplement such as Advanced Zen-Rest-Defense, having multiple ingredients also provides quite an angle for marketing as brands have several additional (and relatively less expensive) options for keyword targeting. Some of the most popular keywords related to this formula include “elderberry”, “Vitamin D3”, “melatonin”, “zinc”, and “echinacea”. In the 12 months ending in November of 2020, these search terms all saw impressive increases in popularity.
The term melatonin grew in popularity by roughly 28% during this 12-month period. Before the same time frame, elderberry gradually rose in popularity until the second half of 2019. From that point, it remained stable before seeing an increase in popularity of 71% in March of 2020 before returning to normal levels. In the five years ending in November 2020, the term echinacea remained stable except for a drastic spike of 73% in popularity in March of 2020 before again leveling out. In the 12 months ending in November 2020, the term zinc increased by 29% in regard. However, between February and April of 2020, the search term popularity for zinc spiked by 80% before returning to previous levels. During that same 12-month period, the search engine popularity for Vitamin D3 also increased by 43%.
Together, these terms average over a million monthly search inquiries. The stability and recent growth in search term popularity indicate an angle of opportunity for those looking to offer immune support and rest support blends such as Advanced Zen-Rest-Defense.
Sales statistics surrounding immune defense blends are promising for prospective suppliers of these popular supplements. According to market research, between 2019 and 2025, the immune health supplements market is expected to grow at a Compound Annual Growth Rate of more than 9%. Herbal extracts like the ones found in Advanced Zen-Rest-Defense are the fastest-growing sector of the supplement market. They are expected to increase at a CAGR of more than 12% between 2020 and 2025.
Other interesting statistics surrounding the sales performance of supplements regards stress management and sleep support supplements. Per data provided by trusted market research, stress management supplements, including those formulated for mood support and sleep enhancements, have experienced a 35.7% year-on-year increase. Furthermore, the sleep support category reached more than 48.6 million sales in 2020 as part of the market for mental health and relaxation supplements, which is currently growing by 9.6% annually.
Statistics from e-commerce marketplaces such as Amazon indicate a stable and growing market providing ample room for new providers to enter and potentially find stability. The top 10 immune support and sleep and relaxation brands in the market are both seeing tens of thousands of sales each month.
Why Do Consumers Buy Advanced Zen-Rest-Defense?
Advance Zen-Rest-Defense is a proprietary blend of ingredients formulated for immune, sleep, and mental health support. It includes melatonin, echinacea, Vitamin D, zinc, and elderberry. There are many reasons why consumers choose to purchase supplements with these ingredients.
In a review of 19 studies, researchers found that melatonin decreased the time it took for patients with primary sleep disorders to fall asleep. It also increased the total sleep time and improved the overall sleep quality compared to placebo in a study that included 1,683 patients who suffer from sleep issues not related to other medical conditions.
Additionally, researchers have found echinacea to contain compounds that can decrease feelings of anxiety. These compounds include but are not limited to caffeic acid, alkamides, and rosmarinic acid. Studies have also found evidence that echinacea may potentially help support the immune system.
According to research, Vitamin D may also play a vital role in mood regulation and depression prevention. In one study, researchers found that Vitamin D supplements caused an improvement in symptoms of those suffering from depression. Another finding suggests that Vitamin D could help boost the immune system because it was linked to a reduction in risk for contracting the flu in a 2010 study published in the American Journal of Clinical Nutrition.
Finally, a review of seven studies found that zinc, when taken in doses between 80-92 mg daily, may reduce the common cold’s longevity by as much as 33%. Zinc has also been linked to a more robust immune response in older adults and drastically decreasing the risk of infections in patients.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Advanced Zen-Rest-Defense + Potency
When considering supplements such as Advance Zen-Rest-Defense, it is essential to know what affects their potency and bioavailability. In a 1998 clinical trial, researchers found that Vitamin D3 was 70% more bioavailable than Vitamin D2. Therefore it is recommended that brands looking to offer a potent immune and rest support chose one with vitamin D3.
Additionally, it is also important to look at the type of melatonin found in your supplements. Melatonin comes in synthetic and natural forms. A scholarly research article published in 2020 showed that synthetic melatonin reaches the gastrointestinal (GI) tract within 45 minutes and is absorbed in a rate of 37-76%. These numbers are similar to those of natural melatonin. However, synthetic melatonin can be safer, as they are free from biological contaminants such as animal viruses.
Advanced Zen-Rest-Defense + is a formulation that has been carefully balanced with the aim of helping to deliver a flexible and effective product solution for your brand and its ingredients have been selected to help maximize potency and bioavailability.
Is Advanced Zen Rest Defense + Right For Your Brand?
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We offer many other private label supplements besides Advanced Zen Rest Defense +, contact one of our experienced team members today for an in-depth, customized consultation.
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